The global environment

Darbas anglų kalba. Globali aplinka. Globalių įmonių strateginė orientacija. Globali pramonė, rinkos reikalavimai ir produkto charakteristika. Licenzijavimas, frančizė, subsidijavimas. Introduction. Why firms globalize. Exhibit 1 reasons for going global. Strategic orientations of global firms. Exhibit 2 strategic orientations of global firms. Complexity of the global environment. Control problems of the global. Global strategic planning. Multidomestic industries. Global industries. Market requirements and product characteristics. Exhibit 3 global strategy in action. Competitive strategies for firms in foreign markets. Niche market exporting. Licensing and contract manufacturing. Franchising. Joint ventures. Foreign branching. Equity investment. Wholly owned subsidiaries. Conclusion.