Introduction. What is competitiveness? Literature review. Competitive advantage. Core competency. Development of the Concept. Individual versus Core Competencies. Characteristics of Core Competencies. Competitiveness indicators in regional development. Competitiveness and sustainability. Technology: Step to competitiveness. Why Use Technology? Computer Technology Tools. Knowledge is Power. Simplification of Information Flow. Networks. E-networks. Computer Technology tools. How to check if the company is competitive. ISO 9000 series of standards. How to get ISO certification. Advantages of ISO certification. Conclusions.